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Thursday, December 06, 2018

making the mistake of googling myself

Step One: Identify a Niche You Love. The Crazier, The Better

Internet clothing site, everfan.com, isn’t for everyone. But if you’re the right kind of person, it might just be the greatest thing ever. Seriously. They make custom superhero capes in varying sizes and orders. Oh, yeah, and they do eye masks, power bands and more. This isn’t just for kids to pretend to be Batman. Everfan specializes in designing CUSTOM, UNIQUE superhero costumes! Why be Superman when you can be Girl Glorious, master of invisibility? Captain KerPow, cursed with a super punch he can barely control? How about the Arbitrary Aardvark, simultaneously distracting or anonymous depending on the situation?
The company is the brainchild of Scott Chastain, AKA Captain Stretch, a former landscape architect that transformed his love of superheroes into a real business. Everfan offers affordable superhero costumes for parties, Halloween, or general play. With six full time employees, Everfan has transformed from one guy’s crazy business concept into a great job where creating your own superhero identity is part of the hiring process.
LESSON: Identify your passions and think of ways to create a business. If you can, identify something that is currently unfulfilled by people that share your passion.

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